ABN AMRO Bank wanted to convert their existing space at the Amsterdam head office into a professional studio. NEP Webcasting was commissioned to develop the space into an In-House Studio ABN AMRO. The priority within the set design was to develop a studio concept to support online communication. In the first place it was important that the design promoted the corporate identity. In addition, the possibility for the departments to use their own corporate identity for various communication purposes.
‘In-house studio designed for rapid emerging media technologies such as virtual applications.’
Flexibility in lighting
The main set was painted in off-white color with gloss finish. This finish had a high sheen and reflected light. Although the studio don’t have direct sunlight, controlling the light that is reflecting can be problematic. It could cause background glare making the set too illuminated. That’s why I advised the client to use customized LED profiles in which the source of light was processed and hidden. This made it possible to create any desired form of a presentation in different color combinations.. Just like the digital prints in the background I developed the artwork in accordance with the ABN AMRO corporate style. The light company Lichtmacht supplied the studio lighting and advised on the light decoration.
Mobility of set pieces
The digital content displayed on monitors is an excellent medium for delivering internal and external information. Due to the limited space, the biggest challenge was the mobility of the tripods and the set pieces such as various presentation furniture. I have taken this into account in the design, for example, by not only making the tripods mobile but also informing them. With the intention that they could be used behind any standing or seated presentation. In close collaboration with the technical draftsman, I translated my design into a multi functional setting. Unbranded Experience B.V build it up and put it together in the studio.
To maximize space in the studio, I optimized it by erecting a green screen in a corner. To be used in the first place for broadcasting webcasts, webinars or other social media feeds, but later also for virtual applications.